The client, Zom, Inc., approached RTKL with a complicated task—to transform a dense, urban site on the edge of Austin’s Central Business District into a world-class residential environment. This task proved challenging in a sprawling city where downtown living has often been a difficult sell. To make this project work, RTKL understood that it would need a radically iconic design concept—something that would inspire people to embrace downtown living. Looking above to the Monarch butterflies that pass over Austin on their way to Mexico each year, RTKL found its design concept: “transformational living.”

Renowned throughout the natural and human worlds as creatures of significant beauty and grace, the Monarch inspires a new kind of residential environment—one that pays tribute to the ideas of natural beauty and international intrigue. RTKL translated the Monarch concept into a complete strategy—architecturally, experientially and programmatically. This strategy hinges on the client’s target demographic: stylish individuals with an appreciation for a new way of living—engaged, inspired, indulged and uplifted. From the Cyber Café and Wi Fi Lounge that residents share to the gourmet kitchens and spa-like bathrooms that populate units, the Monarch provides residents with a comprehensive lifestyle environment that is distinctively Austin and distinctively downtown.