As part of the regeneration of Greenwich Peninsula, RTKL was commissioned to take part in the design of the O2, an entertainment complex that houses a 23,000-seat theatre; a 2,350-seat music venue; the UK’s largest digital screen cinema; an exhibition centre; bars and restaurants. As the project is London’s only interior entertainment and "leisure" street, RTKL was challenged to create a scheme that could seamlessly choreograph diverse experiences targeted at different ages, price points, and interests.

High-quality materials and the creation of an appropriate sense of scale drive the design scheme, which comprises three energized "streets" interspersed with open spaces that offer varying levels of activity. The first street houses a live music club and additional music venues. The second street, located along the edge of the complex, features a dynamic lighting scheme that mimics a bustling city street at night. The exhibition centre is located on the third street. State-of-the-art technology, including giant LED and projection screens and sophisticated focusable audio systems, is used throughout the project. Various period architectural elements, including traditional London street furniture, help to shape a cohesive sense of place.